| | The first car in it's class with an Environmental Certificate |
The first car in it's class with an Environmental Certificate
In the year since its market launch, the new Mercedes-Benz C-Class is continuing the success story of the predecessor model: more than 300,000 customers have purchased either a saloon or an estate variant of the new model since it’s official introduction on March 31, 2007. “The saloon got off to an excellent start, and since its premiere at dealerships at the end of last year, the new C-Class estate has also been enjoying high popularity,” says Dr. Klaus Maier, “Both models, in fact, have posted growth rates of 70 percent on the corresponding periods from the prior year since their respective launches. As a result, the new C-Class has been the worldwide leader in its market segment since the beginning of 2008.”
A particularly successful feature of the new C-Class is the clear optical differentiation between the model’s three equipment lines. “In the first year of sales, one out of every two C-Class customers in Germany chose the Avantgarde line and in other core markets the share of total sales sometimes is even higher,” says Maier. “The response of our customers to the sporty design of the C-Class Avantgarde even exceeded our expectations. This new product strategy makes the vehicle very attractive to the most diverse customers within the heterogeneous C-Class customer base, and it also enables us to win over new customers to the Mercedes-Benz brand.”
The new Mercedes-Benz C-Class saloon and estate are the first cars in their market segments to come with an environmental certificate. By issuing this certificate, the TÜV Süd Management Service GmbH technical inspectorate company has confirmed the environmentally responsible development of the sedan, which boasts further advances across the entire vehicle lifecycle in key areas including fuel consumption, exhaust gas emissions, and the materials used in its manufacture. Mercedes-Benz is the only automaker worldwide to have received this demanding environmental certificate.
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