The person with responsibility for all the studios is Professor Gorden Wagener, the Chief Designer for Mercedes-Benz. In addition to the 440 designers working on model series there are more than 60 designers developing concepts to take Mercedes-Benz up to half a century into the future.
"We don’t blindly follow fashion," explains Wagener. "Instead„ we try to divine long-term trends which will increase the value of our brand for decades to come. Ideas that fulfil the very highest standards as far as engineering, technology, performance, comfort and safety are concerned." For this reason, a designer has to "live in the future" and think at least two to three generations of vehicles ahead. The Advanced Design Studios are thus creative spaces in which designers can give free rein to their ideas without having to think immediately about the demands of series production. "The wonderful thing about design is that there is a visible outcome to what you are doing. First the model, then the real thing, in numbers, on the road. Actually driving the car is a really special moment. That’s what makes working in this industry, and working for Mercedes-Benz so special," enthuses Wagener.