As most major transport and haulage companies know, trucks and vans can carry more than the goods that are in the back. Through investment in eye-catching colour schemes and good corporate identity, trucks and vans can be a moving billboard and a highly visible advertisement for companies that pay attention to such matters.
Latest operator to dress their new Mercedes-Benz Actros in familiar corporate colours is the well-known national and international haulage company, Caffrey International.
Their familiar blue and cream design has been a regular sight on Irish roads for generations, albeit that the balance between blue and cream has been slightly modified down through the years. Pictured alongside their new Actros is one of their earliest Mercedes-Benz models – a 1972-registered Mercedes-Benz 1418.