2013-02 Its a Brand Idea

Since its emergence in the mid-1960s as a major player in Ireland’s heavy and light commercial vehicles markets, Mercedes-Benz has built an enviable reputation as a big brand carrier.

Today, the three-pointed-star is a familiar sight on trucks and vans used to transport the goods of many of Ireland’s and the world’s leading manufacturers and services providers.

Here in Ireland, the Mercedes-Benz client base has become a ‘who’s who’ of top names. Included amongst them are local names like Aer Lingus, Pallas Foods, Coillte, Topaz, Maxol and Top oil products distributor Reynolds Transport, HSE, Dublin Fire Brigade and others, while their portfolio of world brand leaders includes Air Products, Coca-Cola, DHL, UPS, FedEx and more.

Commenting, their commercial vehicles sales manager Fergus Conheady, said ‘one good way to evaluate a company is to take note of the company that it keeps. At Mercedes-Benz, we are especially proud of the companies that we keep.’